In 1984, portrait photographer Norman Seeff headed over to Apple Headquaters in Cupertino, California. His task? To photograph the team behind Apple's Macintosh.
Seeff himself gives us an insight into the shoot:
“I began the session by shooting the Mac team at the Apple offices and I could see Steve lurking in the background. It was clear that he was checking out how things were going. We were having tremendous fun and I was getting a lot of spontaneous and joyful shots… My desire with Steve was to engage in a genuine conversation about the world in which he lived and where he was most comfortable, and of course that came down to ideas about the future and where technology could go. These kinds of conversations are not at all heady and definitely require a balance of just having fun and hanging out together. That’s exactly what I was doing with Steve and as the session progressed, he became more and more informal.”
In rare cases, we sometimes look at photographs taken after the 1950s when colour photography was widely available. On this occasion, Seeff's photograph was intended as a fun image to book end a talk given at Apple's Covent Garden store in London on the subject of Digital Colour Reconstruction.
Color Reconstruction Jordan Lloyd
Words Jordan Lloyd, Norman Seeff
Original Photograph by Norman Seeff
Format Black & White Photograph
Location Apple HQ, Cupertino, California, USA